--- title: "Vital Signs #108: Crowdfunding Will Predict the Future!" description: Crowdfunding leverages Big Data to power predictive analytics image: https://www.sjordanassociates.com/hs-fs/file-31890069-jpg/images/hx-portal-resized-600.jpg --- ![](https://www.sjordanassociates.com/hs-fs/file-31890069-jpg/images/hx-portal-resized-600.jpg) # Vital Signs #108: Crowdfunding Will Predict the Future! Published by [ Scott Jordan ](https://www.sjordanassociates.com/blog/author/scott-jordan) on Mon, Sep 22, 2014 @ 05:07 PM ![Crowdfunding](https://www.sjordanassociates.com/hs-fs/file-31890069-jpg/images/hx-portal-resized-600.jpg) Foreseeing events before they happen. This power, largely associated with fortune tellers and Precogs in the movie Minority Report (predict crimes before they happen), is a reality. Companies are now actively collaborating with social media platforms (~Twitter) leveraging user data to predict future purchasing outcomes (predictive analytics) as a result of advances in Big Data/Crowdfunding. As profiled in the National Bestseller, “Big Data,” authors Vikto Mayer-Schonberger and Kenneth Clark profile how the retail chain, Target, “relies on predictions based on big-data correlations.” For example, knowing if customers are pregnant is important to retailers given it shapes shopping behaviors including going into new stores and developing brand loyalties. Target, using purchasing behavior data, determined which customers were most likely pregnant based on prediction scores (derived from a dozen products acting as proxies). These scores allowed Target to “estimate due dates within a narrow range so it could send relevant coupons for each stage of pregnancy.” Though Target’s practice ultimately was deemed controversial and a potential violation of privacy (teenager was solicited though she was pregnant), it illustrates the power of Big Data for predicating future purchasing outcomes. [Read more here](http://www.healthiosxchange.com/documents/2/227/crowdfunding-will-predict-the-future) Please join HealthiosXchange by clicking [http://www.healthiosxchange.com/signup?ref=3](https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Ehealthiosxchange%2Ecom%2Fsignup%3Fref%3D3&urlhash=Av1O) Learn more about Investors Syndicates here: [http://www.healthiosxchange.com/pages/how-it-works-for-syndicates](http://www.healthiosxchange.com/pages/how-it-works-for-syndicates)     Tags: [Crowdfunding](https://www.sjordanassociates.com/blog/topic/crowdfunding), [Predictive Analysis](https://www.sjordanassociates.com/blog/topic/predictive-analysis), [Machine Learning](https://www.sjordanassociates.com/blog/topic/machine-learning), [Big Data](https://www.sjordanassociates.com/blog/topic/big-data) [Back to Blog](https://www.sjordanassociates.com/blog) - [Tweet](https://twitter.com/share) ## Related Articles ## [Vital Signs #37: Launch of Healthios Xchange - Crowdfunding](https://www.sjordanassociates.com/blog/bid/209043/Vital-Signs-37-Launch-of-Healthios-Xchange-Crowdfunding) Healthios, a leading healthcare investment bank, partnered with S. Jordan Associates and... [Read More ](https://www.sjordanassociates.com/blog/bid/209043/Vital-Signs-37-Launch-of-Healthios-Xchange-Crowdfunding) ## [Vital Signs #76: Crowdfunding Presentation - Harvard (HBSAB)](https://www.sjordanassociates.com/blog/bid/365347/Vital-Signs-76-Crowdfunding-Presentation-Harvard-HBSAB) [Read More ](https://www.sjordanassociates.com/blog/bid/365347/Vital-Signs-76-Crowdfunding-Presentation-Harvard-HBSAB) ## [Vital Signs #96: David Loucks Introducing HealthiosXchange](https://www.sjordanassociates.com/blog/bid/390722/Vital-Signs-96-David-Loucks-Introducing-HealthiosXchange) [Read More ](https://www.sjordanassociates.com/blog/bid/390722/Vital-Signs-96-David-Loucks-Introducing-HealthiosXchange)